Drawing Crowds
Mar. 02, 2011
BY JOHN CLAUFIELD, BUILDER
Dave Barisic vice president of Brandywine Homes Irvine, Calif.
After we carefully research our home buying audience for one of our developments, we may continue with traditional advertising (depending on the demographic) or branch out into social media. In 2011, we will be creating a Facebook page for our new developments but only for audiences that are social-media savvy. The challenging aspect of building a Twitter feed or Facebook page is finding your audience online and creating a buzz. We also promote our properties by partnering with other events that take place in our neighborhoods. Brandywine execs are involved in regional real estate associations/conferences. In addition, we recently hired a public relations firm that reaches out to traditional print media [and] targets real estate home bloggers and online-only press.
